​In 2025, digital platforms like YouTube and TikTok have become pivotal in shaping parenting practices across the UK. These platforms offer a wealth of content, from practical advice to shared experiences, influencing how modern parents navigate the challenges and joys of raising children.​

YouTube: A Hub for Parenting Knowledge

YouTube serves as a vast repository of parenting resources, providing both new and seasoned parents with accessible information. Several UK-based channels have risen to prominence, offering diverse perspectives and content:​

• Louise Pentland: Formerly known as "Sprinkle of Glitter," Louise Pentland has transitioned her content to focus on motherhood and lifestyle. Her candid discussions about parenting challenges and joys resonate with many, providing both comfort and practical advice to her audience. ​en.wikipedia.org
  
  

• LadBaby: Mark and Roxanne Hoyle, the duo behind LadBaby, share humorous and relatable content about their parenting journey. Their inventive hacks and light-hearted videos offer a comedic take on everyday parenting situations, making them a favourite among UK parents. ​squad.app+2en.wikipedia.org+2thesun.co.uk+2
  
  

• Little Baby Bum: This channel offers animated nursery rhymes and children's songs, providing educational content for young children. Its engaging videos support language development and have become a staple for parents seeking quality content for their little ones. ​en.wikipedia.org
  
  

TikTok: Bite-Sized Parenting Insights

TikTok's short-form content has revolutionised the way parents consume and share information. Several UK-based creators have leveraged the platform to provide insights, humour, and support:​

• Serena Terry (Mammy Banter): Known for her comedic skits about the realities of motherhood, Serena Terry offers a candid look into parenting. Her content resonates with many for its authenticity and humour, addressing both the challenges and joys of raising children. ​en.wikipedia.org
  
  

• Poppy Hollins and Jay Porter: This couple shares glimpses into their family life, including pranks, daily routines, and parenting experiences. Their relatable content has garnered a significant following, highlighting the everyday moments of raising children. ​thesun.co.uk+1favikon.com+1
  
  

Influence on Parenting Practices

The content from these platforms has a multifaceted impact on parenting:​

• Access to Diverse Perspectives: Parents can explore various parenting styles and techniques, allowing them to make informed decisions that align with their values and circumstances.​
  
  

• Community and Support: Engaging with creators and fellow viewers fosters a sense of community, reducing feelings of isolation and providing a support network.​
  
  

• Educational Resources: Channels like Little Baby Bum offer educational content for children, aiding in early development and providing parents with valuable tools.​en.wikipedia.org
  
  

Navigating Digital Parenting Resources

While the wealth of information is beneficial, it's essential for parents to approach digital content thoughtfully:

• Critical Evaluation: Assessing the credibility of content and creators ensures that the advice and information consumed are reliable and appropriate.​
  
  

• Balanced Consumption: Balancing online advice with personal judgment and professional guidance helps in making well-rounded parenting decisions.​
  
  

• Mindful Sharing: Being cautious about the amount of personal information shared online protects family privacy and security.​
  
  

Conclusion

In 2025, platforms like YouTube and TikTok play a significant role in shaping parenting practices in the UK. They provide accessible, diverse, and engaging content that influences how parents approach child-rearing. By critically engaging with these resources, parents can enrich their parenting journey, finding support, education, and community in the digital realm.